Tanager Digital
Meet Tomorrow's Donors Where They Are Today
We empower public media stations to build comprehensive digital fundraising systems that amplify existing content through strategic digital distribution to drive sustainable supporter growth.
THE PROBLEM
Your audience has migrated from broadcast to digital platforms. The most successful public media stations are following them there, building digital fundraising systems that drive sustainable membership growth.
Your Digital Fundraising System
We implement proven digital strategies that modernize your audience development and fundraising efforts, delivering cost-effective member acquisition at scale.
Amplify your mission, expand your reach
Our digital strategies don't replace declining traditional channels—they support and enhance them. By meeting potential supporters where they already are to create efficient pathways that strengthen your station's financial foundation.
Our Work
Our Solutions
Strategic Solutions to Grow Your Station's Digital Revenue
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Acquire First-Time Donors on Digital
Transform your highest-performing content into new donor acquisition tools that capture first-time supporters when audience connection is strongest.
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Maximize Member Engagement & Growth
Ensure your messaging actually reaches existing members while converting engaged audiences into new sustaining supporters through targeted digital campaigns.
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Cultivate Philanthropic Relationships
Use strategic digital touchpoints to nurture mid-level and major donor relationships, keeping your mission visible throughout their giving journey.
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Develop Corporate Partnership Opportunities
Leverage digital channels to identify and engage potential corporate sponsors while demonstrating measurable community impact.
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Create Always-On Development Systems
Build integrated digital development systems that generate consistent donor acquisition, cultivation, and engagement beyond seasonal campaigns.
Our Impact in Numbers
Digital distribution that drives results
We measure success through your station's growth. These outcomes show how our digital strategies have strengthened public media's financial foundation across markets of all sizes.
106%
First-year digital audience growth
$9
Raised per drive dollar invested
5.2x
Increase in new donor acquisition
23
Mission-led organizations supported
testimonials
Trusted by Public Media Stations Nationwide
Let's Build Your Station's Digital Development System
Your audience has migrated to digital platforms—has your development strategy followed them there? Partner with us to build systems that convert digital engagement into sustainable donor relationships.
who we are
Meet the Team
Our team brings deep public media experience alongside digital development expertise gained from working with both nonprofit organizations and mission-driven companies. We've partnered directly with stations from major markets to community broadcasters across the country, helping them navigate the unique challenges of digital donor acquisition, membership development, and philanthropic cultivation in today's media landscape.
Having implemented successful digital development campaigns for stations nationwide, we understand what drives sustainable results in public media's distinct fundraising environment. We know that every station's community is different, and our approach reflects the nuanced understanding that comes from years of hands-on partnership with public media leaders.
Tyler Smith
Principal Consultant
Andy Orozco
Partnerships Manager