Meet Tomorrow's Donors Where They Are Today
Most public media stations struggle not because they lack compelling content, but because they haven't adapted their distribution strategy to reach audiences where they consume media today. We bridge that gap.
We are a boutique digital consultancy that helps public media stations convert their migrating broadcast audiences into sustainable funding through strategic digital distribution. Our team provides both consulting and hands-on implementation, partnering with marketing, audience, and membership leaders to build comprehensive digital development systems.
We offer three flexible approaches to match your station's current digital readiness and growth objectives:
Partnership ModelBuild Your Station's Digital Development Foundation
Our comprehensive partnership transforms how your station connects with supporters through strategic digital distribution. We work as an extension of your team, handling both strategy development and campaign execution while ensuring your marketing, audience, and membership teams operate as a unified digital fundraising system.
What This Delivers
New donor acquisition from audiences already engaging with your content
Sustainable membership growththrough targeted digital outreach
Enhanced philanthropic relationships via strategic digital touchpoints that reinforce your mission
Team alignmentbetween marketing and membership departments for seamless funnel optimization
Measurable revenue growthwith clear attribution from digital efforts to membership outcomes
We handle the technical execution of digital campaigns while providing strategic counsel that helps your teams work together more effectively. This isn't just advertising – it's comprehensive digital fundraising architecture.
Accelerator ModelLaunch Your Digital Donor Acquisition Strategy
Perfect for stations ready to modernize their approach but prefer to maintain day-to-day control. We provide strategic roadmap development, initial campaign setup, and team training, then support you as your internal team executes the ongoing strategy.
What This Includes
Digital opportunity assessment identifying untapped fundraising potential
Strategic implementation roadmap for reaching new donors through digital channels
Campaign launch and team trainingon managing search, social, and video outreach
Department coordinationto align marketing and membership goals
Performance measurement systemsthat connect digital engagement to fundraising outcomes
After the foundation period, your team manages the campaigns with our strategic support as needed. This approach builds internal capability while ensuring you launch with proven strategies.
Community Station SolutionEfficient Digital Growth for Every Market
Designed for community stations that need maximum impact from focused digital investment. We concentrate on the most efficient tactics for acquiring new donors while building stronger relationships with your existing supporter base.
How We Get Started:
High-impact digital presencereaching engaged local audiences
Strategic donor pipeline developmentfor major & mid-level giving
Community-specific outreachleveraging your unique local position
Resource-conscious implementationrespects lean budgets & small teams
This approach recognizes that community stations have distinct advantages – deep local connections and mission-driven audiences. We help amplify these strengths through strategic digital distribution.
Not sure where to start?
Every station's digital readiness and goals are different. Let's discuss which approach aligns with your current situation and fundraising objectives.
Want to see our approach in action? Our Insights blog showcases field-tested strategies, case studies, and tactical guidance that demonstrate our expertise in public media digital fundraising.